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ITV 2
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ITV 4
Your role as Commissioning Editor for
International Programming will be to purchase programmes for both TV
channels. Your choices must be
suitable for the target audience and channel brand.
Firstly, you must investigate both
channels to find out the difference between them, who the target audience is
and the channel brand.
Commissioning Editor Task
Here is list of programmes you must make the decision to
purchase for either channel or discard.
Please note which channel you are purchasing for and justify your
decision.
"The Cape" is a one-hour drama series starring David Lyons
("ER") as Vince Faraday, an honest cop on a corrupt police force, who
finds himself framed for a series of murders and presumed dead. He is forced
into hiding, leaving behind his wife, Dana (Jennifer Ferrin, "Life on
Mars") and son, Trip (Ryan Wynott, "Flash Forward"). Fuelled by
a desire to reunite with his family and to battle the criminal forces that have
overtaken Palm City, Faraday becomes "The Cape" his son's favourite
comic book superhero -- and takes the law into his own hands.
Commission
Editor Decision:
For this program, I would personally have it air on ITV2 as there has been a similar program aired on this channel such as ‘Heroes’ The majority of people whom watch BBC2 are better suited for this as they are an older audience. I would want to air this programme at around 8pm as this is the time the majority of people whom work are at home. 92% of people who watched Heroes enjoyed it and I feel as though if this was to air on ITV2 the same audience would enjoy watching it.
FRIEND'S
WITH BENEFITS
Programme 2 Friend’s with Benefits
From Oscar and Emmy winner Brian Grazer ("A Beautiful Mind," "Arrested Development"), "Friends With Benefits" is a half-hour comedy revolving around a group of twenty-something singles as they navigate the difficult, and often confusing, world of dating. Ben Weymouth (Ryan Hansen, "Party Down") is on the hunt for the perfect woman who meets his unique set of standards, while his best friend, Sara Maxwell (Danneel Harris, "One Tree Hill"), is just looking for a man to settle down with and raise a family. Ben and Sara have fallen into the habit of turning to each other for moral and physical support as they wait for Mr. and Ms. Right to arrive. Their friend Aaron (Fran Kranz, "Dollhouse"), a romantic at heart, doesn't approve of Ben and Sara's complicated friendship, but he, along with womanizer Hoon (Ian Reed Kesler) and straight shooter Riley (Jessica Lucas, "Cloverfield"), are all distracted with their own dating trials and tribulations.
Commission
Editor Decision:
For this program, I would personally have it air on IT2 as it is more of an adult comedy for people aged 18-35. This program has the same sense of humour as ‘Two Broke girls’ and ‘Ugly betty’ which personally makes me feel as though ITV2 would be the most ideal channel to air it on. 99/100 people whom watch Ugly Betty and Two Broke girls said they watched it for the sole fact that of the humour it has. So I feel that the same audience will have a huge interest in watching Friends with Benefits. Although e4 is a different channel, it has the same audience as e4.
Programme 3 Harry’s Law
HARRY'S
LAW
Harriet (Bates),
Matthew (Ben Chaplin, "Me and Orson Welles") and Malcolm (Aml Ameen,
"Kidulthood") couldn't be any more different. Harriet is a
curmudgeonly ex-patent lawyer who, having just been fired from her cushy job,
is completely disillusioned with her success and looking for a fresh start. Her
world unexpectedly collides with Malcolm's -- a young man trying to figure out
life. When he finds out Harriet is a lawyer, he begs her to represent him in an
upcoming criminal case. Matthew, a dreamer at heart and also recently fired
from his job as a high school teacher, is introduced to Harriet through
Malcolm, a previous student of his. When these three cross paths, they realize
they're all looking for a fresh start. Now, the most unlikely of people are
starting a law practice in the most unlikely of places -- a rundown shoe store.
"Harry's Law" also stars Brittany Snow ("Hairspray") as
Harriet's assistant, Jenna Backstrom and Beatrice Rosen ("Dark
Knight") as Eve, a high school French teacher.
Commission
Editor Decision:
For Harry’s Law, I would air this on both channels as it could have a very diverse audience and relate to both older and younger demographics. I would air this on ITV4 for the younger audience as it is more of a thriller and people from this age group tend to be more interested in watching thriller program’s such as Vampire Diaries. However, I would also want to air this on ITV2 because there are various gun shooting scenes which this audience prefer to watch. There is also very light entertainment which the older demographic have a preference for.
Programme 4 Love Bites
LOVE
BITES
Becki Newton ("Ugly Betty") stars as
Annie and Jordana Spiro ("My Boys") stars as Frannie, the last two
single girls standing after all of their friends get married. Annie is an
infectiously bubbly optimist and Frannie is an always-a-bridesmaid realist.
Their story will anchor the series, while other romantically-challenged
characters will come and go each week.
Commission
Editor Decision:
For Love Bite, I would personally want to air this on ITV2 because it has a younger audience appeal. It is about two young single girls and has a lot of romance involvement. Younger people tend to relate to this more as it is said that 85% of 16-35 year olds are interested in program’s about love and romance. The majority being girls, I feel that this program would be best suited for ITV2.
Programme 5 UnderCovers
"Undercovers" is a sexy, fun,
action-packed spy drama that proves once and for all that marriage is still the
world's most dangerous partnership. Outwardly, Steven Bloom (Boris Kodjoe,
"Tyler Perry's Madea's Family Reunion," "Soul Food,"
"Resident Evil: Afterlife") and his wife, Samantha (Gugu Mbatha-Raw,
"Doctor Who," "Bonekickers"), are a typical married couple
who own a small catering company in Los Angeles and are helped by Samantha's
easily frazzled younger sister, Lizzy (Jessica Parker Kennedy,
"Smallville").
Commission
Editor Decision:
For this program, I would personally recommend it air on both channels as it involves a lot of Thriller and Romance. Again, the romance will attract a younger audience for ITV2 where as the Thriller of the program, will reach out more to an older audience making it ideal to air on ITV4. The characters in this program are quite old also, making it relatively easy to connect to an older audience which is why I think it would be better suited for iTV4 however, I still believe that it can be aired on iTV2 also.
Programme 6 Mr Sunshine
The Sunshine Center has seen better days, but then again, so has Ben.
Ben's unpredictable boss Crystal is the head of this little dysfunctional workplace
family. Ben's not-quite girlfriend Alice is the heart and mouth of the place.
She handles PR. His nemesis at The Sunshine Center is Alonzo, who competes with
him for Alice's affection. Alonzo is smooth, attentive, and committed basically
everything that Ben isn't at least not yet. Luckily, Ben also has an unlikely
confidant and ally in Crystal's unmotivated son Roman. Roman's not much good at
work, but he's a heck of a listener.
Commission
Editor Decision:
For Mr Sunshine, I think this would be better if aired on ITV4 as it is based more around family and work. ITV4s audience are best suited for this as there has been similar programs air on ITV4 such as Lonesome Dove. The 74% of people whom watch this programme watch it for the storyline and I think the audience of ITV4 prefer a program with an actual storyline and something you can follow rather than a light entertainment.
Programme 7 Detroit 187
DETROIT
187 | Tuesdays on ABC (10-11 p.m. ET)
What does it take to be a detective on America's most dangerous streets?
Get ready to be part of the action when a documentary crew rolls with some of
Detroit's finest, offering an insider's glimpse behind the curtain of a
Homicide Unit. The cameras unearth the crisis and revelation, heartbreak and
heroism of these inner city cops -- moments of raw exposure when they address
us directly, as well as private moments when they forget they're being filmed.
Commission
Editor Decision:
For this program, I personally think that it would be better suited for ITV4 as there is a lot of Crime involved in this program. There also seems be a lot of thriller in this program which again, is better suited for ITV4 viewers. According to statistics, on average 89% of the ITV4 audience, are more likely to watch a program if it is a thriller as they enjoy program's that require a lot of concentration and something to follow. When I watched this program, I couldn't make a final decision as to which channel this would be better suited for. This program involves a lot of different styles. There is light entertainment, adult comedy yet the rawness reaches out to a youth audience making it suitable to air on ITV2 too.
Programme 8 Ride-Along
RIDE-ALONG
The new drama scheduled for a midseason debut is RIDE-ALONG. From
creator Shawn Ryan (“The Shield,” “The Unit”), the fast-paced series, shot on
location in Chicago and starring Jason Clarke (“Public Enemies”), Jennifer
Beals (LIE TO ME) and Delroy Lindo (“Kidnapped”), will take audiences on an
unflinching and unpredictable ride through the streets of Chicago to navigate
crime and corruption with the most respected – and notorious – cops in the
city.
Commission
Editor Decision:
This program is very thriller, not in context but it is quite notorious. With gun signs and involvement in crime, I think this program most relates to CSI. The second most popular program on ITV is CSI with a huge 77% of viewers that ITV has, watch CSI. This program is a lot like that so I feel te best program for it to be aired is ITV2.
































