My Insert

PLANNING

My group and I have decided we would like to base our insert on fashion. With an opportunity like London Fashion Week running, we saw it as an advantage to film and attend the event.

The location of our video insert will be at Somerset House, where London Fashion Week will be taking place. There's a specific area in which people from around the UK or even abroad, come to show of their unique styles and the exclusive clothes they are wearing. This area also has a lot of press as well as journalists trying to grab individuals' looks. This will make it easy for us to film as the atmosphere will be busy and we are confident that we will find everything we want to record.

The style of our video will be very quick and catching so the editing must be very cut. We are planning to include maybe around 2 or 3 interviews and the rest of the recording will be video's of the atmosphere as well as the different outfits we come across on the day. As these are playing, we plan to play music in the background as a non diegetic effect. The plan of the final video is to attend the LFW event on search for our top 5 outfits of the day.

The choice of music has yet been undecided but we plan on using something with an upbeat tempo to create a perfect combo of the fashion walk. However, we can not yet make a final decision on this as we need to assure the music choice goes well with the footage.

We will include an intro at the beginning of the video to give our viewers an idea of what we have coming up for them within the insert as well as introducing ourselves. We don't think an outro will be necessary as our video is pretty much basic and straight forward. We will possibly end our video with either credits or our logo which will read "CWC TV".

In terms of scripts for what it is we will be questioning the people we choose as one of our top 5, we decided we would ask questions on the go and live. As we felt it would look and feel too scripted. The main thing was to make sure we got information on what it was these people were wearing and where they purchased the items from.

Our target audience will be students at our college so this ranges from the ages of 16-24. Our language and style of video will be suitable for this specific demographic and the way we will try and connect with our audience is by choosing our top 5 outfits which we think they would be interested in. Having asked some questions and done some research, this specific demographic say they are always interested in fashion that is unique but simple. Others argue that they prefer something bright and quite out there.

The equipment we will use for the construction of our video will be the Canon 600D, A mic and possible a tripod/ a steady round tripod. For now, I don't think any other necessary equipment will be needed/used for the video.

EVALUATION

The things I enjoyed about the outcome of the video is that we met most of the targets and followed the planning. We were able to assure the final edit was cut quick, making it very catchy. We stuck to the choice of program which was trying to find our top 5 outfits, We also used music that went in perfect beat with the footage. We were able to also follow the time limit which was 2 minutes long as well as able to produce a different yet effective video.

Having watched the final video, there are some things I noticed that I did not enjoy seeing. Some of these were by not having a script, I was repeating sentences and words throughout the interviews. Another thing I noticed was the background noise that came somewhere around 38seconds of the video. One last thing was some of the shots used within the video. There were many things I could also improve when making this video. I should have thought of a plan b by taking spare batteries as when we were recording, the camera was continuously turning off and didn't pick up all of the sound when doing interviews which is why we had to do some silent interviews and put up in words what it was they were wearing. Another thing I would consider changing was checking back the footage before moving on to our next choice as some of the footage was out of focus.

CONCLUSION
Overall, I am satisfied with my final video as there was good structure whilst filming meaning we were organized and our time management was well kept. We also went out knowing what it was we were looking for which made it easier having planned it before hand than going out and wanting to achieve something without planning it. In future, I will assure I check the footage and come more prepared for if we have any technical difficulties.

Finally, here is the final video of our London Fashion Week insert.. Enjoy!



London Fashion Week 2012 from Conor Thomson on Vimeo.